Start with why

Simon Sinek's simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers. See the video from TED.com below.

Lovemarks – The Future Beyond Brands

Brands have run out of juice. More and more people in the world have grown to expect great performance from products, services and experiences. And most often, we get it. Cars start first time, fries are always crisp, dishes shine. Saatchi & Saatchi looked closely at the question: What makes some brands inspirational, while others struggle?

Kevin Roberts is the CEO Global of Saatchi and Saatchi, and best selling author of Lovemarks. During his talks he explains the importance of infusing any business with Love. TEDx In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.