I'd propose that, in the first 15 seconds of every new experience, people are lazy, vain, and selfish.
This is not intended as cynical jibe at humanity. It is an essential insight for building great products and experiences both online and off. It is a humbling realization that everyone you meet - and everyone that visits your website or uses your products - has an entirely different mindset before they’re ready to make the effort to care.
In this article, Scott Belsky explains why...